Aparthotel brand Locke has opened its fifteenth property, Locke am Platz, located in Zurich with interior design carried out by London-based studio Sella.
With a desire to create spaces that offer visitors a ‘home away from home’ experience, aparthotel brand Locke is going from strength to strength since opening its first location in 2016. Almost eight years later, the company celebrated the opening of its fifteenth venue last week, based in the heart of Zurich. Named Locke am Platz, the aparthotel takes residence in the Enge neighbourhood, a popular haven for swimmers in the summer thanks to its proximity to Lake Zurich as well as its expansive green spaces and botanical gardens.
With each Locke venue taking inspiration from its immediate surroundings, the design of Locke am Platz pays homage to the city of Zurich with interior design carried out by Sella, the London-based studio led by Tatjana von Stein. Modernist patterns, sumptuous materials and inviting colour palettes blend seamlessly to create a luxurious environment which nods to the timeless elegance of riviera aesthetics. Comprising of 80 studios, suites and rooms, the aparthotel also features communal amenities such as a restaurant and bar.
Making the most of each space, the studios have been skilfully divided to incorporate fully fitted kitchens, cosy living areas and practical workspaces. With 40 of the rooms designed to accommodate short-stay guests, it stays true to Locke’s blended-use format, allowing them to attract a broad range of travellers from digital nomads to weekend tourists. Within the hotel’s communal social spaces, floor length velvet curtains envelop the space to add drama and intimacy as guests step into the unique domain of this exquisite venue.
Typical of Sella’s much-loved design approach, the space transports you into another era with its Seventies-inspired opulence offering escapism from the world around. Marble plinths and stainless-steel panelling beautifully juxtapose the plush velvet backdrop, as floor-to-ceiling windows allow light to interact with the reflective surfaces. Bespoke furnishings designed by Sella take their place in the venue’s restaurant, Choupette, a Brasserie-style eatery steered by Head Chef Jaco Redelinghuys. From the hand-painted mural by artist Magdalena Julia Gordon, to the high-gloss painted finishes and the coloured velvets by Yarn Collective, the space provides the perfect setting from day to night, allowing guests to enjoy breakfast, lunch, and dinner in style.
So, if you’re visiting Zurich over the coming months, or need a place to escape to and work remotely from, Locke am Platz could be the answer you are looking for. And as multi-use venues such as this become more commonplace in response to the transient, hybrid working habits of digital nomads, it is wonderful to see a company placing emphasis on the individuality of each venue they create. Avoiding the homogenised aesthetics that often come with multi-location organisations, it guarantees visitors a unique experience through celebrating and embracing the cultural and social frameworks of each region, ensuring no two venues feel the same. It’s bespoke hospitality at its finest.
Imagery courtesy of Locke.