During Denmark’s annual design event, the Danish brand showcased the many forms and shades good lighting can take
Building on proud traditions dating back to 1903, the heritage and design philosophy of Danish lighting brand LYFA has been shaped by decades of dedicated craftsmanship, thoughtful illumination and captivating designs.
LYFA’s offerings, many of which have been in continuous production since the company was first established, represent an appreciation for the original designs, which do not, however, hold on to the nostalgia of the past, but prove that these enduring classics remain very much alive today.
Several of these luminary icons are found in LYFA’s latest collections. During this year’s 3daysofdesign in Copenhagen, the firm made a comeback at the city’s hip, up-and-coming neighbourhood Kolonien, Refshaleøen, an industrial area bursting with creativity and innovation.
Curated with renowned Danish-Italian design duo GamFratesi, the exhibition, and relaunch of LYFA, showcased the brand’s latest goods inside three Scandinavian-style wood cabins. Each told the firm’s story, and together with the unspoiled nature, served as the perfect backdrop to display the pieces, which demonstrated the many forms and shades good lighting can take.
“With Kolonien, we found the perfect location and atmosphere where we could work with all the facets of light and express the story and proud traditions of LYFA”, said GamFratesi.
The first of the three cabins, titled ‘The Showroom’, welcomed viewers with the spectacular Divan 2 pendant in its original design and an updated, larger size. The Showroom displayed five out of the nine design families – each one iconic of its time, spanning from 1946 to 1970. Besides the Divan 2 lamp, designed by Simon P. Henningsen, the showroom was also embellished with other eye-catching items, including Mosaik, Peanut and Ninotchka, all designed by Bent Karlby.
Meanwhile, in ‘The Studio’, the second cabin, LYFA’s timeless Verona lamp, a minimal and sculptural light designed by Sven Middelboe, took centre stage. In this house, the brand explained they hoped to emphasise how the collection has been updated “by giving it a more contemporary design. The studio represented our craftsmanship in terms of attention to detail, different types of light and variety of material – from solid brass to painted steel to aluminium and glass – all materials that are made to last.”
Finally, ‘The House’ and third exhibition space, presented LYFA’s lighting collection in an informal atmosphere and domestic multi-use living context, where the selected lamps were chosen based on their type of light and purpose. Inside, clean lines and sleek furnishings created visual appeal, as well as a relaxed ambience that invited visitors to pause and reflect.
Together, all three spaces touted little adornment, instead pairing natural elements like wood with elegant materials such as brass and glass. Demonstrating clever use of light and exquisite design alike, the simple interiors and industrial backdrop put the spotlight on LYFA’s collection, while also bringing the interiors to life. A true celebration of Scandinavian design, the lights not only blend seamlessly wherever they are placed, but moreover, make a statement of timeless elegance, which will continue to appeal to generations of design enthusiasts.
For more information visit lyfa.com
All images courtesy of 3 Days of Design and LYFA