Swiss maker of writing instruments Caran d’Ache is commemorating the 50th anniversary of their cult classic 849 ballpoint pen with the launch of the limited edition “Claim Your Style” collection.
Over the years, the 849 has been reinterpreted time and again but this, its semicentennial redesign, marks the first time the Swiss company has offered different coloured finishes on the clips.
Six vibrant colour combinations comprise the collection: turquoise, ultramarine, pink, nude, khaki, and grey pens accented with complementary clips and buttons in blue, green, gold, pink and copper.
“This unique collection has been created for the next generation of design aficionados who want to express their personal style,” said the brand in a statement celebrating the launch.
The updated 849 remains faithful to the brand’s instantly recognisable, timeless original design from 1969. Inspired by the Caran d’Ache line of coloured pencils, the 849 has a robust metal body and retains the hexagonal shape and commitment to ergonomic considerations the company was founded on.
Caran d’Ache traces its history back to the of establishment of Geneva’s first pencil factory back in 1915. It was Arnold Schweitzer who gave it its name nine years later, taking French illustrator and satirist Emmanuel Poiré’s nom de plume as the company’s namesake. Caran d’Ache is a transliteration of the Russian word for pencil, “karandash”, which, in turn, can be traced back to the Turkish root “kara tash”, or black stone – the origins of graphite.
Since the company’s inception, Caran d’Ache’s production facilities have aimed for “a careful equilibrium between an ethical environment and sustainable quality,” and they produce their materials to ISO 9001 and ISO 14001 standards on sustainability, forestry and environmental management.
With it’s stamp ‘Swiss-made’ on each pen, Caran d’Ache proudly upholds Swiss standards of optimal quality, savvy innovation and good craftsmanship – the Claim Your Style collection is no exception.
The Swiss stationer unveils a new collection inspired by people’s “expressions of individuality”