Design trade fair Design London – formerly known as 100% Design – has announced its move to Magazine London, a new venue in Greenwich, for the event scheduled to take place during this year’s London Design Festival.
A quarter of century after the event was first created, then called 100% Design, the architecture and design fair will move from Kensington Olympia to the new events space that opened in 2019. Magazine London is a purpose-built event space on the Greenwich Peninsula, an area undergoing major redevelopment to create new cultural and residential spaces, including the Tide, a new elevated park designed by the architects behind New York’s Highline.
Greenwich Peninsula is known as home to the O2 arena, but has a growing range of cultural venues, including the NOW Gallery, which exhibits art, design and fashion, as well as public artworks on display. During London Design Festival, Greenwich Peninsula will also open as a Design District, with several buildings opening in September, including a range of new workspaces designed specifically for the creative industries. The area will host several workshops and events during the festival and the hope is to retain creative talent in the area year round.
Magazine London launched in summer 2019 as a major new events space and one of the few in south-east London of its size. The whole venue has a capacity of 10,000, with over 19,000 sqm across indoor and outdoor spaces. The space was designed to act as a blank canvas for a wide range of events, with large, high-ceilinged spaces and views over the river, towards Canary Wharf.
Design London will host brands and designers from across architecture and design, offering showcase space for new projects, products and materials, as well as a new programme of events and talks. The fair will take place from 16-19 September, during LDF, which takes place across London from 12-20 September 2020. The full programme for the festival is set to be announced in March.
The event formerly known as 100% Design has moved to Greenwich