When 900m people watched the 2012 Olympic opening ceremony, the pictures were beamed from a gargantuan purpose-built broadcast centre reputedly big enough to house six jumbo-jets. In November, Londoners were given an insight into the buildings’ legacy, as iCITY – a joint venture between property firm Delancey and data centre operator Infinity SDC – submitted its plans to transform the press and broadcast centres, totalling more than 100,000sq m, into a new creative neighbourhood. It followed an initial and unsatisfactory collaboration with GMW before the company drafted in Hawkins\Brown to design a suitably edgy home for start-ups. Alongside what Delancey undoubtedly hopes will be a tempting proposition for Old Street’s tech businesses, there will be a postgraduate research centre for Loughborough University, a new branch of Hackney Community College and Infinity SDC’s super-efficient data centre.

Top: One of the most significant moves by Hawkins\Brown has been convincing iCITY to retain the former Broadcast Centre’s gantry - a supposedly temporary gridded steel frame overlooking the Olympic Park. Taking inspiration from a Victorian cabinet of curiosities, the architects envision an eclectic mix of small structures, housing small businesses within each opening

iCITY2Left: Separated from Hackney Wick by the Regent’s Canal, this space, the former Press Centre, aims to attract cafes, shops and social spaces that will merge with the existing small businesses of the WickiCITY3

Below left: On the former Broadcast Centre’s west elevation, the architect has emphasised the building’s industrial scale with aircraft-hanger-sized doors emblazoned with graphics, and huge openings in the facade that work as breakout space. The media briefing room (pictured far left), described by Hawkins\Brown as the ‘handshake’ between the two buildings, will become a 1,000-seat auditorium. The courtyard below will be used for film screenings, markets, pop-up stalls and street-food vendors





Published in Features
Thursday, 15 November 2012 09:43

onoffice talks: Designing for the Media

On 29 November, onoffice and B&B Italia will host Designing for the Media, a presentation and panel discussion delving behind the scenes at the BBC and Channel 4 headquarters. We will hear from Helen Berresford, head of ID:SR, and Claire McPoland, interior designer at HOK, who will present their recent landmark projects for these leading broadcasters and explore the rollercoaster that is designing a workplace for a media giant.

If you’d like to come along and hear from these leading industry figures, and enjoy a prosecco or two with us, please rsvp to This email address is being protected from spambots. You need JavaScript enabled to view it.

The talk will start at 6.30pm on Thursday 29 November at B&B Italia, 250 Brompton Road, London SW3 2AS

Invitation Designing-for-the-Media

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