For more than 50 years, Camira has been designing and manufacturing performance textiles that combine thoughtful design with technical expertise
From its manufacturing base in Yorkshire, England, the company has built a global reputation for creating fabrics that balance aesthetics, durability and environmental responsibility for commercial interiors across workplace, hospitality, education and public spaces.
Its latest upholstery fabric, Upland, continues that tradition. Beautifully soft and deceptively simple, Upland embodies intelligent design from yarn to finished textile. Inspired by the rolling Yorkshire landscape surrounding Camira’s headquarters, it reflects the textures, tones and natural beauty of its origin, bringing warmth, depth and quiet character to contemporary interiors.
Elevated essential
Everyday yet elevated, Upland celebrates beautiful contrasts in a simple yet sophisticated upholstery fabric. Practical yet refined, durable yet soft, it delivers a natural wool-like appearance in a high-performance synthetic construction, combining visual warmth with everyday functionality.
Designed to bridge the gap between synthetic performance and wool-inspired aesthetics, Upland offers furniture manufacturers, designers and specifiers a versatile upholstery solution that complements a broad range of commercial applications. Richly coloured, softly textured and reassuringly tactile, it delivers a refined appearance without compromising on practicality or value.
Whether specified for task seating, collaborative workspaces, hospitality environments or informal breakout areas, Upland provides an understated elegance that works effortlessly across multiple furniture styles.
Crafted with purpose
Behind Upland’s understated appearance lies carefully considered engineering. As a mono-material fabric, it has been designed with recyclability and long-term durability in mind, supporting a more considered approach to material selection.
Its innovative water-free colouration process introduces pigment at the yarn manufacturing stage rather than through conventional piece or package dyeing, reducing water consumption while producing a palette of remarkable richness and consistency.
Upland also delivers the practical benefits expected in today’s commercial interiors. Inherent bleach cleanability and moisture resistance make it well suited to high-traffic environments where hygiene and easy maintenance are increasingly important, while its robust construction provides long-lasting performance throughout the lifetime of the furniture.
Colour with character
Colour is one of Upland’s defining strengths.
Its tweedy, colour-woven construction combines multiple coloured yarns to create subtle movement, visual depth and a naturally textured appearance. Rather than presenting flat, uniform shades, each colourway reveals layers of tone that shift with changing light and viewing angles, adding interest without overwhelming a scheme.
The collection comprises 40 carefully curated colourways inspired by Yorkshire’s ever-changing landscape. Grounding greys and evolving neutrals sit alongside contemporary greens, while richer accents of aubergine, burnt orange, deep red and saturated teal provide opportunities to introduce warmth and personality.
Soft blush tones, sunshine yellows, corn-inspired hues and an extensive spectrum of blues complete a palette designed to work across both calm, understated interiors and more expressive design schemes.
Importantly, Upland has also been developed to coordinate seamlessly with Camira’s wider textile portfolio, making it easy to combine with established collections across furniture ranges and interior projects.
Durable yet soft
Upland’s tactile appeal is achieved through specialist air-texturised yarns that create a lofty, wool-like handle with a distinctive softness. The result is a fabric that feels welcoming and comfortable while retaining the resilience required for demanding commercial environments.
Its substantial construction provides excellent durability, making it equally suitable for task seating, lounge furniture, booths, pods and bar stools. The combination of softness, resilience and visual texture allows designers to specify a single fabric confidently across multiple applications while maintaining a cohesive aesthetic.
Designed for modern interiors
More than simply another upholstery fabric, Upland represents a new generation of commercial textiles – one that successfully balances performance, affordability, aesthetics and environmental consideration.
By combining sophisticated colour, wool-inspired character and dependable performance in a versatile mono-material construction, Upland offers furniture manufacturers and interior designers a practical solution that elevates everyday spaces.
Upland at a glance
- Mono-material fabric designed for recyclability
- Innovative water-free colouration process
- Palette of 40 rich, colour-woven shades
- Soft, wool-like handle with a tweedy aesthetic
- Excellent durability for commercial interiors
- Inherent bleach cleanability and moisture resistance
- Suitable for task seating, soft seating and multi-use environments
To find out more about Camira and their free samples please visit here.
