Parisian contemporary stationery brand Papier Tigre has unveiled a minimalist transformation of its showroom, designed by Cent15 architecture.
The showroom, on rue de Filles du Calvaire in Paris’ perennially hip Marais district, contains a sales area, a custom product space and a workshop. Cent15 used simple materials throughout, allowing Papier Tigre’s products to take precedence over the building enclosing them. A glass facade makes the shop easily visible from the street.
Cent15’s redesign was guided by ideas of modularity. The shop area features six mobile modules. Made from stainless steel, they can be easily moved around, allowing for regularly changing presentations. Their open appearance allows the products to be foregrounded.
The smaller custom design area — which allows users to create their own objects — differentiates itself from the steel of the retail space with a French pine counter and a ceiling substructure of recycled, corrugated polyester.
Although the workshop is a private space, it is visible through a transparent curtain from the publicly accessible areas, to encourage customers to perceive the connection between the objects in the shop and the craftspeople and machines that create them. It is also visible from the street.
Based in Paris’s 11th arrondissement, Cent15 architecture was formed in 2011 by Maxime Scheer and Rodolphe Albert. The duo sees their practice as existing “on the border between experimental and the sensitive,” and posit an architecture of intuition over superfluous detailing.
Papier Tigre, 5 Rue des Filles du Calvaire, 75003 Paris, France
Papier Tigre’s reconfigured showroom is minimalisic and modular, allowing for regular rearrangement of products