In a new limited-edition collection of coffee accessories, London coffee company Grind has partnered with artist Shantell Martin in a unique collaboration.
Launching in December, London-based coffee company Grind has announced a new collaboration with visual artist and performer Shantell Martin. Featuring the artist’s signature line drawings on an exclusive, limited-edition range of reusable coffee cups, coffee storage tins and notebooks, the collection celebrates individuality, identity, and the freedom to create. Available as a set or individually, the inspired designs make perfect Christmas gifts, especially for coffee and art lovers who need an injection of positivity into their working day.
Martin, whose work has been exhibited in the MoMA, The Museum of Contemporary African Diasporan Arts, and the Brooklyn Museum, as well as collaborating with artists such as Kendrick Lamar and the New York City Ballet, is excited to collaborate with her fellow London creatives. “It’s been great working with them to bring the collection to life in my hometown of London,” she comments. “I’m happy to be a part of and add a little extra joy to people’s morning rituals.” Born in Southeast London, the artist has become globally renowned for her creative expression, fulfilling her personal mantra which she says is to “draw on everything”. Through her line drawings, the artist continues to empower others through her own lens and identity. “Our collaboration with Shantell Martin celebrates creativity and identity, and the search for inspiration and meaning in the world around us,” says David Abrahamovitch, founder, and CEO of Grind. “Like Grind, Shantell was born in East London and her work reflects the rich cultural diversity of our city. Shantell’s practice is bold and inspiring, and we’re proud to be partnering with such an influential contemporary artist.”
With the notebooks made from recycled coffee cups and the reusable coffee cups encouraging customers to avoid single-use alternatives, Grind is also on a mission to bring more sustainable coffee to people’s homes. Through a partnership with the Better Coffee Foundation®, the company is seeking to clean up waste, leftover from single-use plastic and aluminium coffee pods. They have launched their own home-compostable versions as well as donating a portion of profits to the Foundation, which is seeking to reverse the damage caused by the wider coffee industry as well as helping to divert plastic pods from ending up in landfill or the ocean.
Available as whole bean, ground coffee or Nespresso®-compatible pods, Grind coffee is the perfect kickstart to a day, be it at home or in the office. Sourcing its coffee from small-scale, ethical farms across the world, before roasting it locally in London, the brand has gained a cult following with it now available through a wide variety of outlets. Through collaborations such as this it is celebrating its appreciation for other creatives, especially those who share a vision to impart a positive message in some way. As Martin’s work seeks to empower us all to explore our own creativity, it is wonderful to see such a motivating narrative intertwined into everyday rituals such as drinking coffee. And, in a world where creativity is needed more than ever, artistic ventures such as this can help to bring a small glimmer of light to people all over the world.
Imagery courtesy of Grind and Rebecca Hope.
