Strap line 2015

monthlies OnOffice July9

26 Feb 2020

Japanese restaurant Rule of Thirds opens at A/D/O by MINI

Words by  Photo by Photo: Gary Landsman.

Inspired by a Japanese concept of gratitude, Rule of Thirds comes from the teams behind Sunday ad Okonomi. 

A Japanese-inspired restaurant has opened at A/D/O, MINI’s creative workplace at Greenpoint Brooklyn. 

Rule of Thirds is run by chefs George Padilla and JT Vuong — formerly of popular Japanese breakfast restaurant Okonomi — and restauranteur trio Sunday Hospitality. It was designed to follow mottainai, a Japanese term expressing regret over something not being placed to full use. This idea reverberates both through the restaurant’s local ingredients-based cuisine and its tranquil interior.

Photo: Gary Landsman.Many of its features, such as the hand-thrown ceramics, were made by local designers. Photo: Gary Landsman

The restaurant’s design also draws on Japanese aesthetics. Food is served on warmly-hued hand-thrown ceramics, by Erin Louise Clancy. The metal lighting, designed by Studio Beson, is inspired by Japanese water rituals. And there are wooden chairs in pale Douglas fir facing banquettes upholstered with a soft jade. 

An interplay between green and brown continues at the bar, with melds walnut and mint, and features an over-spilling abundance of greenery cultivated by neighbouring plant studio Tula House. Sake is served on cups by Felicitas and from carafes by Soto Ceramics. 

Rule of Thirds Exterior Please Credit Gary LandsmanjpgThere is an extensive sake bar, which will be decorated with greenery. Photo: Gary Landsman

This broad range of collaborators, all drawn from Greenpoint, was an integral part of the design process. "Every neighbour we worked with," says Padilia, "contributed to our vision and was excited for what this restaurant could be. Rule of Thirds as as much their passion project as it is ours." 

Defining itself as a "global community of creators," A/D/O was established in 2016 by MINI. Based in a converted warehouse, it features both open seating and a members-only workspace. It was named after the Amalgamated Drawing Office, the group that built the first MINI car in the 1959.

Rule of Thirds Interior Please Credit Gary Landsman4Rule of Thirds' wood-panelled interior contrasts with the more industrial appearance of A/D/O by MINI. Photo: Gary Landsman

MINI aims for A/D/O to serve as hub for an International network of thinkers, entrepreneurs and collaborators, with an emphasis on exploring the future of design. It was designed by nArchitects in a style reflecting its building’s former industrial purpose.

In recent years, MINI have emerged as a major protagonist in the development of architecture and urbanism, with schemes like MINI Living — a research-project culminating in installations that imagine the future of work and living — and Urban-X, which funds start-ups with ideas that aim to transform cities. 

newsletter 2015