Strap line 2015

monthlies 9

23 Feb 2017

Nascar's New York office reflects culture of car racing

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Design by Ted Moudis Associates features dynamic, curvilinear forms, lighting fixtures that appear 'on the move' and a reflective cube with the 'shimmer of oil'

Category: Interiors

Architecture and design practice Ted Moudis Associates has designed a New York office for Florida-based car racing company Nascar.

The 14,700 sq ft space on the 40th floor of a building on Madison Avenue was designed to reflect Nascar’s brand and corporate culture. The ceiling above the reception area features dynamic, curvilinear forms that represent a racetrack. Integrated metal inlays on the concrete floor mimic the pattern on the ceiling, while angular walls connect the floor and ceiling.

A custom-designed reception desk, lighting fixtures that appear ‘on the move’, a digital branding wall and a meeting room built inside a reflective cube that denotes the shimmer of oil complete the effect.

newsletter 2015