Strap line 2015

monthlies OnOffice July9

23 Feb 2017

Nascar's New York office reflects culture of car racing

Words by 

Design by Ted Moudis Associates features dynamic, curvilinear forms, lighting fixtures that appear 'on the move' and a reflective cube with the 'shimmer of oil'

Category: Interiors

Architecture and design practice Ted Moudis Associates has designed a New York office for Florida-based car racing company Nascar.

The 14,700 sq ft space on the 40th floor of a building on Madison Avenue was designed to reflect Nascar’s brand and corporate culture. The ceiling above the reception area features dynamic, curvilinear forms that represent a racetrack. Integrated metal inlays on the concrete floor mimic the pattern on the ceiling, while angular walls connect the floor and ceiling.

A custom-designed reception desk, lighting fixtures that appear ‘on the move’, a digital branding wall and a meeting room built inside a reflective cube that denotes the shimmer of oil complete the effect.

newsletter 2015