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Aston Martin design studio, Warwickshire by Weedon Partnership Architects|||
Aston Martin design studio, Warwickshire by Weedon Partnership Architects
30 Nov 2016

HQ: Nerve Centres of the World’s Leading Brands

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HQ: Nerve Centres of the World’s Leading Brands is a collection of beautiful photography of the headquarters of today’s most established companies. The stylish book explores just how creative and innovative workplace design can be, from banking and tech industry HQs to the head offices of top fashion brands.

G Star Raw HQ, Amsterdam by OMAG Star Raw HQ, Amsterdam by OMA

There’s an insightful foreword by architecture and design expert Henrietta Thompson, editor-at-large of Wallpaper, who sets up the book's exploration of how the world’s most iconic brands effectively use their headquarters to project their power and brand story. Examples include Red Bull’s compound, located on an artificial lake in Austria, featuring a herd of bronze bulls charging out into the lake and Ferrari’s landmark building, a theme park with rides and attractions designed to tell the Ferrari story.

Euronews HQ, Lyon by Jakob + MacFarlane. Photo by Nicolas Borel Euronews HQ, Lyon by Jakob + MacFarlane. Photo by Nicolas Borel

HQs are grouped by industry: finance, media, fashion, retail, drinks, sport, motoring, technology and design & innovation. With 145 images from 56 corporations in over 20 countries, this is a luxurious coffee table book for those passionate about photography and architecture.

Target PR and Marketing headquarters, New York by Rottet StudioTarget PR and Marketing headquarters, New York by Rottet Studio

HQ: Nerve Centres of the World’s Leading Brands from ROADS Publishing costs £40 and is available from Amazon.

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