HQ: Nerve Centres of the World’s Leading Brands is a collection of beautiful photography of the headquarters of today’s most established companies. The stylish book explores just how creative and innovative workplace design can be, from banking and tech industry HQs to the head offices of top fashion brands.
There’s an insightful foreword by architecture and design expert Henrietta Thompson, editor-at-large of Wallpaper, who sets up the book’s exploration of how the world’s most iconic brands effectively use their headquarters to project their power and brand story. Examples include Red Bull’s compound, located on an artificial lake in Austria, featuring a herd of bronze bulls charging out into the lake and Ferrari’s landmark building, a theme park with rides and attractions designed to tell the Ferrari story.
HQs are grouped by industry: finance, media, fashion, retail, drinks, sport, motoring, technology and design & innovation. With 145 images from 56 corporations in over 20 countries, this is a luxurious coffee table book for those passionate about photography and architecture.
HQ: Nerve Centres of the World’s Leading Brands from ROADS Publishing costs £40 and is available from Amazon.