Strap line 2015

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The carousel tiles are inspired by Islamic motifs The tiles are based on an artwork for which the company was nominated for the Jameel Prize Monochrome versions of the tiles are interspersed with their brighter siblings
19 Sep 2014

David David's carousel for the V&A tunnel

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The tunnel entrance to the V&A has been transformed with a mural of bold, geometric shapes and bright colours, inspired by Islamic geometries and created using modern production techniques.

The Carousel Wall is the result of a collaboration between David David and Johnson Tiles. The 50sq m mural is an adaptation of the print and design studio's artwork that was nominated for the Jameel Prize, an international award for contemporary art and design inspired by Islamic tradition.

"You can create an infinite repeat from this tile if you turn it 90 degrees, and we've also got monochrome tiles to show people how they can border it and how it might be used without just being a full-on explosion of colour," said David David co-founder Michael Sawdayee.

"Our previous work has included designing everything from handbags, umbrellas and clothing to furniture, art prints and homeware, but producing work on such a large scale using ceramic tiles has been very much a new challenge."

The partnership with Johnson Tiles came about when the pair stumbled across the manufacturer's tiles in the London resource studio Material Lab.

We've very open to collaborations that aren't necessarily commercially minded," said Sawdayee. "[Johnson Tiles] is a very ethical company, that creates zero waste and is carbon neutral."


newsletter 2015