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Max Fraser||
Max Fraser
18 Sep 2014

Max Fraser, deputy director of the London Design Festival, has spoken about the importance of 100% Design, both for him personally and the wider design industry as a whole. 

"100% Design has been part of my whole career within this industry," he says. "I've known about it since the age of 18 when I first went to the show, and I've been going back ever since."

"The impact of 100% Design is that coming together every year, that moment where we celebrate,  we compare notes, we debate, we assess what we're doing wrong and what we're doing right, and that has a compounding effect on the industry as a whole."

100% Design is celebrating its 20th anniversary this year. The occasion will be marked by 100% Design Pecha Kucha in which key figures from the show's past will present 20 slides in 20 seconds, each based on the theme of '20'. Speakers include Jaime Anley, Nick Crosbie, Gareth Williams, Russell Pinch, Dick Powell, Luke Pearson, Ross Lovegrove, and Nina Tolstrup. The talks will run from 6-9pm on Thursday 18 September at Earls Court Exhibition Centre.

It forms part of 100% Design Late Night, which will also feature a DJ set by The Libertines' Gary Powell.

View more videos and interviews from the design community, discussing their memories of 100% Design.

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