Vipp Studio NYC, the new US flagship and home of the Danish brand’s owner Sofie Egelund, is a celebration of iconic design
When crossing the Atlantic from Copenhagen to New York, Sofie Egelund, the granddaughter of Vipp founder, Holger Nielsen, brought with her a desk made by Holger that used to stand in her childhood home.
The pedal-bin manufacturing business has been her family’s work since 1939, when Nielsen crafted the first pedal-controlled bin for his wife’s beatify salon. Slowly but surely it became a mainstay of Danish clinics, salons and kitchens.
Today, Vipp has evolved into an industrial design brand that takes its functional philosophy from the original pedal bin, crafting everything from slick kitchens to quirky hotel rooms stocked with its own furniture and homeware lines. It even designs and curates supper clubs.
Vipp is now celebrating the opening of its new Manhattan-based premises, Vipp Studio NYC. Based in a loft in a former factory, it doubles as the US flagship showroom and private home for Sofie Egelund, her husband Frank Christensen Egelund and their two children. Holger Nielsen’s desk takes pride of place in the studio’s home office.
To mark the opening of the showroom, Vipp has launched a capsule collection consisting of its iconic bin and a new swivel chair in dark green. “I remember my grandfather made Vipp bins in a dark green colour,” says Egelund. “We made one for the Vipp Studio NYC and matched it with an office chair upholstered in a dark green leather. We loved the green colour and decided to make a little collection out of it.”
The minimalist loft, designed by Egelund and Christensen, took a year to renovate with the help of Lebanese firm Raëd Abillama Architects. Open by appointment only, it will be regularly updated with new products and prototypes. It also showcases the couple’s art and furniture collection. “We like to test and explore new materials and see how it reimagines our Vipp products,” explains Egelund.
Images by Vipp