Onoffice magazine

Every good design has a strong story behind it. Tapping into the area’s local history or referencing the company’s heritage are tried and tested ways of creating something meaningful. If there’s no story, it’s hard for architects to invent one. But when your client happens to be Jung von Matt, Germany’s best-known advertising agency, a shortage of creative raw material is never going to be a problem. Like all successful advertisers, JVM specialises in creating myths and narratives to hawk…