In recent years 100 % Design at Earls Court had lost its sheen. Now new owner Media 10 is set to inject its trademark dynamism into the London Design Festival’s biggest event.
onoffice’s parent company, Media 10, has unveiled its exciting plans for 100% Design at this September’s London Design Festival. There is good news for onoffice readers as, for the first time ever, there will be a show dedicated to office furniture, 100% Office. Calling on its unmatched design knowledge, Media 10 has regained the coherence that had been lost by dividing the show into 4 clearly defined hubs: Interiors; Eco design and Build; Office and Kitchens and Bathrooms, all in the world famous venue Earls Court.
The industry has come out in support of the new plans, too. Star designer Mark Gabbertas says, “100 % will benefit from a new strategic direction and renewed focus. It is a great brand with great potential.” The new eco-design hall has piqued the interest of award winning designer Jonathan Prestwich who is also pleased the cohesion was coming back. “One hall per category and we can all find what we are looking for... hopefully with some pleasant surprises along the way,” he says.
Meanwhile, 100% Design stalwart Sean Dare believes the show will be a great success. “100% Design is the pinnacle of the London Design Festival, with new director William Knight at the helm, his vision combined with Media 10’s vast experience, I am sure it will be a huge success.”
Register your interest at www.100percentdesign.co.uk/